“Importing and Selling Health Foods in Japan: Practical Regulatory Considerations [Part II]” : Life Sciences Team

Importing and Selling Health Foods in Japan: Practical Regulatory Considerations [Part II]
- Regulations Governing Advertising and Package Labeling・The Foods with Function Claims System

Introduction: Recap of Part I

In Part I（Article No.LFS_007）of this series, we used the fictitious case of Company D, a Singaporean health food manufacturer considering the Japanese launch of its flagship product “Vita Blossom” (a capsule supplement containing polyphenols derived from the fictitious “Luna Berry” plant), to address food-drug classification, import procedures under the Food Sanitation Act, the system for foods containing designated ingredients, etc., and the GMP applicable to certain foods in tablet, capsule and similar forms.

Part II analyses the two remaining measures taken by E, the employee in charge, being Measure ②, in which E sought to use the local package’s efficacy claims by simply translating them, and Measure ③, in which E sought to call the product a “Food with Function Claims” without filing a notification with the Consumer Affairs Agency. We will use these measures to explain in detail the regulations governing the advertising and package labeling of health foods and the Foods with Function Claims system.

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[Contents]

Introduction: Recap of Part I

1.       Overview of Advertising and Labeling Regulation for Health Foods

2.       The Problem with Measure ②: A Merely Translated Efficacy Claim Runs A foul of Multiple Regulations

3.       Stealth Marketing Regulation: Considerations When Using Influencers

4.       The Problem with Measure ③: A Product Cannot Call Itself a “Food with Function Claims” Without Filing a Notification

Conclusion

[Related Links]

Japanese:「健康食品の輸入販売と法規制の実務対応【後編】 ─広告・パッケージ表示規制と機能性表示食品制度」：ライフサイエンスチーム

Korean: “건강식품의 수입·판매와 법규제 실무 대응【후편】─ 광고·포장 표시 규제와 기능성표시식품 제도”

Pharmaceuticals, Cosmetics, and Medical Devices

Health Foods and Supplements

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