"Doing E-commerce Business in Vietnam - From the Perspective of Personal Data and Consumer Protection Legislation -": Vietnam Team

Doing E-commerce Business in Vietnam - From the Perspective of Personal Data and Consumer Protection Legislation -

1.      Introduction

The Vietnamese e-commerce (EC) market has been booming in recent years. According to a report in 2024 from the Vietnam E-commerce Association (VECOM), the EC sector in Vietnam continues to thrive, with a growth rate exceeding 25% in 2023 compared to 2022 and now stands at over 25 billion USD¹. This represents opportunities for Japanese companies, but when they establish and develop an EC business in Vietnam or launch cross-border EC platform to promote their sale into Vietnam, it is necessary to carefully consider the complex and frequently revised Vietnamese regulations. This article focuses on the recently revised personal data and consumer protection legislation that Japanese companies need to deal with when entering the EC business for selling into Vietnam and explains the main points of these laws and regulations.

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