Luxury, Fashion & Lifestyle Brand

Welcome to the Luxury, Fashion & Lifestyle Brand Practice Group. In a competitive market, companies in these sectors often require legal counsel experienced in safeguarding key assets, contracting with counterparties and navigating evolving consumer demands. Our attorneys are familiar with the specific challenges, opportunities, and dynamics of high-end consumer industries—including fashion, jewelry, cosmetics, wellness, hospitality, and related fields.

 

 

 

Who We Are

Our dedicated team of attorneys combines deep legal and industry knowledge with a keen understanding of the design, marketing, and business strategies that drive successful luxury, fashion, and lifestyle brands. We advise our clients at every stage of the product and brand lifecycle, ensuring their concepts are protected.

 

 

 

Key Experience

• Intellectual Property & Brand Protection: We handle trademarks, copyrights, and anti-counterfeiting matters across different jurisdictions, focusing on safeguarding intangible assets.  
• Regulatory & Compliance: We advise on global requirements related to advertising, product labeling, consumer protection, and evolving sustainability standards.  
• Corporate Transactions & Governance: We guide clients on mergers, acquisitions, financings, joint ventures, and everyday governance decisions.  
• Global Expansion & Market Entry: We provide support for e-commerce launches and brick-and-mortar setups, helping address business, tax, employment, and operational considerations.  
• Influencer Marketing & Advertising: We help structure marketing campaigns and influencer agreements in accordance with applicable regulations and industry practices.  
• Licensing & Collaborations: We negotiate licensing deals, co-branding initiatives, and partnerships aimed at leveraging synergies with complementary brands.  
• Hospitality: We help negotiate cross-border hotel, management, leasing and franchising deals, and advise on branded residence projects, in the luxury and ultra-luxury spaces, both for global brands and local developers. We also assist with luxury hotel investments.

 

 

Our Approach

Industry Insights

In the luxury, fashion, and lifestyle sectors, brand identity and reputation are central. Our team keeps pace with emerging consumer trends and retail innovations—both online and offline—to provide informed legal guidance.

 

Client-Centered Approach

We work with businesses of all sizes, from small design labels to large global brands, tailoring our counsel to each client’s unique needs. By offering practical, business-focused solutions, we help clients navigate intellectual property strategy, supply chain relationships, and market expansion.

 

Collaborative & Multidisciplinary

Our group coordinates with other practice areas—such as Tax, Litigation, and Real Estate—to develop well-rounded legal strategies. When regulatory or litigation issues arise, we bring together cross-functional teams to address them promptly and effectively.

 

 

 

Representative Services

• Trademark & Brand Portfolio Management
  Comprehensive domestic and international registration, monitoring, and enforcement strategies.
• E-Commerce & Retail Leasing
  Advising on technology platforms, online retail regulations, data privacy, and store leases or pop-up concepts.
• Anti-Counterfeiting Enforcement
  Developing multi-jurisdictional strategies to combat counterfeits, gray market goods, and unauthorized use of brand assets.
• Supply Chain & Distribution Agreements
  Negotiating and structuring manufacturer, distributor, and supplier agreements while mitigating risks associated with each.
• Fashion & Luxury Licensing
  Drafting and negotiating licensing agreements for apparel, accessories, fragrances, and other branded lifestyle products.
• Hotel & Branded Residence Agreements
  Drafting and negotiating agreements for the development, branding, management and servicing of luxury and ultra-luxury hotel and branded residence project.

 

 

Why Choose our lawyers

• Global Reach:

  Our firm’s network spans multiple regions, providing clients with localized support for international operations. 

• Tailored Expertise:

  We combine extensive legal experience, industry-specific knowledge, and an understanding of brand identity and consumer perception. 

• Practical Solutions:

  We offer actionable guidance that addresses immediate concerns while considering long-term objectives. 

• Dedicated Service:

  Whether working with emerging labels or established global brands, we approach each client’s brand with focused attention and professionalism.

 

 

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