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Advertising and Marketing

Our media lawyers combine in-depth knowledge of the media industry with a leading international law firm's deal flow and deal size. For several years, we have worked with global media companies enabling our lawyers to obtain a wealth of international industry knowledge that we apply together with our long-standing expertise in this sector to individuals, agencies, companies, and rights holders of international major sporting events, including providing advice on the difference on the infrastructure set up for the different international sporting events. Our areas of expertise include:

Pre-clearance advice concerning regulatory and legal compliance
Content liability, defamation, and copyright ownership advice
Comparative advertising advice
Advice relating to user-generated content
Competitions
Advertising-related disputes, both concerning complaints regarding our clients’ advertising campaigns and complaints by our clients regarding those of others
Marketing and unfair trade practices rules (e.g., use of social media and social media data)
Risk management and or reputation management issues
Corporate transactions for advertising and marketing industry participants
M&A matters in all forms of media space

When advising foreign clients, our firm can field a team of expert Japanese lawyers and foreign lawyers who have relevant experience and bi-cultural sensitivity. Our team can do business and draft documents in Japanese, English, German, Mandarin, Hindi, Korean, and Marathi, and provides services around the clock through our global affiliated offices.