Subcontracting and Misrepresentations

Although Japan’s consumer protection regime is not as developed as that of other jurisdictions, the Subcontract Act and the Unreasonable Premiums and Misleading Representation Prevention Act require specific measures to protect consumers. Violation of these laws may cause significant damage to corporate brands, and the number of violations becoming known to the public is increasing each year, as consumers become more aware of their rights. In practice, for the purpose of compliance, it is often necessary to carry out large-scale work reforms, ranging from organizing contracts and other documents to the management of online payments. Especially in the field of advertising regulations, it is essential to establish an in-house consultation system and to secure skilled personnel in order to accurately understand the trend of enforcement by the supervisory authority, so as to avoid unnecessarily impairing the expected effectiveness of advertisements.

We can assist clients with: