Media Law

Atsumi & Sakai's Media Practice Group advises domestic and international clients across all aspects of media law, combining deep regulatory knowledge with long-standing relationships with leading international law firms and networks worldwide.

Our lawyers bring decades of front-line experience with international broadcasters and globally recognised media organisations, including direct involvement in the operational requirements of major international events — from the establishment of large-scale broadcast centres and studio infrastructure around venues, to in-stadium camera placement and broadcast logistics planning. This operational background complements our legal expertise and allows us to advise with a level of practical authority that is rare in this market.

The Group operates across domestic and cross-border mandates through close collaboration between our registered foreign lawyers and Japanese qualified lawyers, ensuring seamless coverage of both the international and Japanese regulatory dimensions of every matter.

Services

Corporate & Commercial

Mergers and acquisitions, joint ventures, restructurings, and general corporate matters in the media sector
Finance and investment structures
Commercial rights transactions: advertising, marketing, sponsorship, and licensing arrangements

Broadcasting & Content

Broadcast rights and licensing
Advertising regulation across television, on-demand platforms, and social media
Pre-broadcast regulatory clearance: ensuring content complies with domestic and international broadcast standards
Sports media rights and content creation

Technology & Data

Media technology: infrastructure, AI and machine learning, augmented and virtual reality, blockchain, outsourcing, and cybersecurity
Data protection and privacy compliance

Intellectual Property